Getting Approval

Use the following strategies to show your leadership the ROI your organization will receive by having you attend HTRAC.

1. Align Topics to Specific Problems in your Office – Print off the agenda / topics and write down specific challenges your office is facing right now that specific sessions and topics in the HTRAC curriculum will address. Explain that you will return from this meeting with ideas and solutions on how to address specific problems plaguing your organization.

2. Propose Knowledge Sharing & Training Upon your Return –   Promise to come back from HTRAC and hold a workshop, brown-bag lunch session, or informal roundtable to share what you learned with your peers.  Be sure to emphasize that many of the speakers you will meet at HTRAC will likely be willing to conduct virtual or in-person training as well if requested so your presence at HTRAC could identify free training resources for your company.

3. Remind Leadership of the Cost of a Breach – Breaches can cost you tens of millions of dollars. By making a small investment in HTRAC, you will be able to identify the top threats to your organization as well as strategies to mitigate those threats, potentially saving your organization millions.

4. Propose a Post-HTRAC Strategy – Tell management that once you come back from HTRAC, you plan to propose recommendations on new technologies, processes, programs and strategies to improve your organization’s security posture to mitigate risk.  Show them that this is not just time out of the office on the company’s dime but an investment they are making in the future of the company and in their employee.

5. Remind them HTRAC is not a Tradeshow or Conference – Most managers automatically think of a tradeshow when they hear anyone ask for approval to attend an event. Be sure to remind them that this is not a conference or a tradeshow, but a unique meeting where you will be interacting with peers via workshops, roundtables, and interactive panels.  One they understand the true collaborative nature of this meeting where you are given the ability to ask questions and specific to you and your organizations specific needs and situation, they will view the investment differently.

6. Early Registration Discounts – The early bird gets the bird, and that is true with HTRAC too.  Be sure your manager knows that the longer the decision process waits, the higher the risk of prices rising or scholarships running out so a quick answer will ensure that the lowest price is received by you and your organization.